the brand build & refresh comes second

If you missed my email on being a bad networker and ditching crappy elevator pitches, you can find it here.

It never ceases to surprise me how many times business owners get stuck making their websites shiny and perfect with all the bells and whistles — at $10k-20k for high-quality content and design — before they’ve had some success.

Bluntly, your website should never be the first thing you worry about when starting your business.

The only things you need to get paid are a compelling offer, a way to talk about it, and someone who needs what you do.

Bonus if you can deliver what you promise.

Hear me out - and remember that at least 50% of my work is writing compelling, converting web content that makes a significant financial impact for the clients I serve…

Expert branding, visuals, and messaging, come after you’ve delivered your services with some success.

Refreshing your brand and giving it a glow-up happens when the initial brand no longer reflects your identity and deeper work.

Ask yourself:

Do I have a product or service that I can deliver consistently and successfully?

Do I need to have more clarity and confidence in articulating what I do and who I serve?

Are my potential clients having a hard time understanding the experience of working with me and how to take action?

Do I think that no matter how many times I explain my work that people aren’t “getting it” and are therefore not engaging?

Is it important for me to work with people who are in alignment to the values I hold and the vision I have?

Is my current positioning unclear and am I having trouble attracting the people I’m here to help?

Has my company grown and changed in values and how we deliver our work since we’ve launched?

Is my content a hot mess?

If you have a few yesses, it may be time for that brand/rebrand you’ve been considering.

Brand work is identity work.

The right brand content informs what you charge, how you operate, how you help your clients, how you market yourself, and your process of how you serve and sell.

Your brand is how people experience you.

And your vision, mission, and values guide that experience.

My best work is rooted in helping people see who they are fully and voicing it so they can show up clearly, confidently, and consistently.

Once you can deliver, it’s time to talk about it.

xox,

Michelle

P.S.: I give a little more into the topic of websites and content here.

P.P.S.: When you want to lead with connection and conversion, you know where to find me.