Many humans want to feel peace desperately but don’t know how to achieve it. “Mindfulness” and “Meditation” aren’t twin unicorns that ride in on a trail of glitter to solve all our problems. These practices don’t end atrocities, but why are we really resisting our call for peace? And how do we start now?

We can’t wait for the outer world to change to make time to calm our inner ones. What’s your resistance to your own peace?

More often than not, escapist tendencies further deplete us rather than give us the recharge we’re seeking. Self-care isn’t what is done on the outside…it’s what is done on the inside. The inner work is what helps us build a life that we don’t need to escape from, but that we can enhance, expand, and experience.

I’ve always approached my brand writing business in this way, too. Content that really communicates value and who we are isn’t a shallow, quick-fix response. It’s deep, soul-fueled, and helps people understand why to hire us because they like, know, and trust us. It’s inner work as much as it is outer work.