Create a (brand) scene.
BS-free brand visualization, storytelling & strategy for entrepreneurs who foster transformation, not transactions.
Brand work is identity work.
And it informs what you charge, how you operate, how you help your clients, how you market yourself, and your process of how you serve and sell.
Your brand is how people experience you.
So developing your brand can’t just be about identifying the characteristics, values, mission, stories, vision, and design components for your business, it has to examine the things that need to be expired and edited out as well. The best work I do is to help people see who they are fully and help them voice it so they can show the world.
Embrace the “you-ness of you” to deliver the transformations you foster
Ready to create some brand magic? Read on for how I work with my clients…
STEP ONE
BrandViz
The BrandViz is a deep-dive session where all clients start. Expect clarity and messaging on your brand foundations: positioning, identity, voice, vision, key messages, alignment to your marketing insights, target audience, hidden opportunities, business strategy and goals, and more!
I’ll explore your current and past brand, and lead you through a guided visualization to illuminate your unique future brand opportunities. Never established a brand? No problem, we’ll create one together. Wherever you are, I’ll give you personalized next steps to build an authentic brand identity so you can align your business to the transformations you foster, not just the transactions you deliver.
You can then implement the plan on your own, or hire me to help make it happen. If we move forward together, the cost of BrandViz will be applied to whatever work we do next.
Includes a short questionnaire intake; 1.5-2hr deep-dive session with visualization; written report with personal brand identity plan and next steps; and a 15-minute check-in session to be scheduled within 3 months of initial engagement to ask further questions.
The BrandStory
Using this BrandViz, we’ll work together to create your brand foundation and help you be seen for who you are and what you actually do.
We’ll take what you already know and organize it in a way that people are able to digest and understand it. We’d explore your purpose, offers and products, services, and brand experience in this stage as well. Perfect for you if you want your story and content written for you and a custom plan to put it into action.
The BrandStory process takes less than a month from start to finish, and will include the following:
Your unique story for why you are here and what you do
Website & marketing content that is drafted to attract, compel and convert your audience
Site map on how your content should appear on your website, along with calls to action to maximize conversions
Brand Experience to clarify your process & positioning. This includes your primary offer, client process, and client outcomes so you know how to talk about what you do.
On-brand social media profile bios & descriptions
Your Voice & Vision guide for each of your social media and communication channels, with frameworks to work within each
Custom Brand Launch Plan to help you know what to do during the first 90 days, including identification of your personal themes and stories to help you communicate your brand and business
Content strategy plan, themes for posting, and identification of stories that connect
The Brand SheBang
Everything that is part of The BrandStory, plus one-on-one communications coaching and strategy for a time we determine to help you execute an aligned amplification strategy to help you reach your goals faster.
I’ll work with you each week to build your communications as we launch your 30/60/90-day plan to amplify your new brand. We’ll also work on your business and marketing plans, co-build campaigns, determine aligned social media strategy, and explore marketing options that are right for you and your target audience.
Perfect for those fast-tracking their transformation.
Brand Coaching + Strategy
Want ongoing support, but don’t need all the writing done for you?
These six (6) 75-minute one-on-one sessions were designed so we can co-create your brand together. Ask me anything during these sessions, or use them and group them as you wish for working sessions.
Typically, people use these sessions to plan their 30/60/90 day launch strategies; clarify year-long goals, offers, and marketing plans; co-build email campaigns; determine social media strategy; plan communication campaigns and align them to the right channels, and explore marketing options that are right for them and their audience. (must be completed within 9 months of purchase)
Investment amounts are currently honored if booked before December 30, 2023. Customization of what you need is always included to ensure full value, no nickel & diming.
“Working with you has solidified my authentic confidence in myself to turn my message into a movement. You didn’t just step in and tell me what to say, fit me into some template. You listened, went through my existing assets, encouraged and guided me to truly see in myself what you were seeing. You held space for me to OWN the brand of me.”
FAQ’s
I’m so frustrated. I list my services, but people don’t understand ALL the things I can do. How can I help them see that I can help them?
Services are transactional. You and your company are the transformations that your clients seek. If you’re in it to help your clients transcend their problems and change the game as they see it, your service list isn’t enough.
Authors, coaches, speakers, designers, artists, agency owners, advisors, consultants, start-ups with revolutionary product-based businesses, and game-changers of any sort offer more than services...they offer their deep and nuanced expertise. They offer inspiration from their stories. They offer new solutions to age-old problems. They offer the way forward.
That’s what needs to be communicated. Invest in your brand and tell your story better… then get a solid strategy that is aligned to what you really do...not just the services you provide.
How can I elevate my brand locally and nationally? Do I just post more and hope for the best?
Figuring out who you are and what your business truly does for the world is NOT easy. And just posting communications without a strategy or by following social media “tips and tricks” doesn’t work for purposeful people. That’s why branding experts exist! I’ve had so many clients come to me who think if they just try harder they’ll be able to market themselves.
Branding yourself isn’t easy because you need to know how to SEE yourself from the outside, and then talk about who you are and what you do in a clear concise manner so your clients know that you’re the one for them. Having a clear brand position and experience.
Brand work is expensive. Why should I invest in it? What’s the ROI?
Serious entrepreneurs invest in lawyers, technology, and advice to mitigate risk. But, without branding, there would be no need to make those investments. Sure, tactical and operational expenses are important, but if you’re not making money because your clients don’t understand who you are, what you do, and how you can help them achieve what they need most, then tools and processes are moot.
Long-term clarity and a knock-out brand experience will pay you back hundreds of times. The other things are just the cost of business.