Visionary Clients

I Work With…

Solo & partner-led firms who are transformative, innovative, and have the potential to turn their industries upside down and lead differently. My clients are experts who need to tell better stories with content that is centered on identity and a strategy to launch or relaunch their presence. They understand that identity is central to how they operate and grow and want to tell their stories authentically while marketing efficiently & effectively.

I love working with visionaries: Service agencies (for people and pets!), consultancies, web designers, branding agencies, investment and financial firms, lobbyists, brick-and-mortar community gathering spaces, women who lead with Black, visionaries saving Mainstreet America, design thinkers, CEOs & their collectives and experts of every kind, International soccer stars turned agents for students, women leaders making golf accessible to girls, mindset leaders, humorists, artists, photographers, authors/speakers, defiant nutrition brands, and creative studios.

All do exceptional work, operate their businesses aligned to what they value, and have a deep purpose to help humanity transform.

Client Wins.

  • Rebecca Thomas, a white woman, is against a black background slightly smiling into the camera lens

    Not Another Diet

    BrandViz • BrandStory

    “It's one thing to open a dry cleaner. It's a whole other thing to start a business based on the power of your ideas. Even for a seasoned entrepreneur like me, that felt like a daunting task.

    Michelle was equal parts thought partner, coach, and cheerleader. Our work together helped me cross the finish line and launch a business designed from day one to be transformational and profitable. Now that I'm on the other side of launching I'm so glad I did it. I love the work and the life I've built around my work. Both matter.

    You'll often hear Michelle say that she helps people not miss out on their lives, now I know exactly what that means. If you have an idea that won't leave you alone, hire her and get to work. You'll be very glad you did.”

    — Rebecca Thomas, Entrepreneur & Founder, Not Another Diet

  • Lauryn Hutchinson, a Black athlete, is sitting on a bench in her Nike's and coaching gear with her signature big smile on her face

    Lauryn Hutchinson

    BrandViz • Brand Coaching

    "Michelle, you dug out pieces of me that I thought I’d never see again - and helped me put everything together to help me re-establish my true core. You took me to a place where I SAW my purpose again and defined my zone of genius. I cried in that moment. You were the mirror I needed to SEE ME again - and I didn’t have to hide any parts of myself. You gave me CLARITY & I now can communicate my purpose and own myself & what I’m meant to do - without fear. I don’t recommend you - I DEMAND you for anyone who needs to find & accelerate their zone of genius. I am so grateful for you - I cannot express what you have done for my life and the people I help. I LOVE YOU".

    — Lauryn Hutchinson

  • Ilana Pruess, CEO, is smiling into the camera and wearing a power blue blazer jacket

    Recast Your City

    BrandViz • BrandStory

    “Michelle helped me write content for my emails that is magic making. People hear me in a way that really speaks to them and their problems. And a year later, I still use the lessons she taught me when I write new emails to my list to get them to take action.”

    — Ilana Pruess, Founder & CEO of Recast Your City

  • Erica & Deb are on the golf course smiling into the camera as the power couple that they are

    ORCA Golf

    BrandViz • BrandStory

    “You get us. We’ve worked with other content writers who didn’t understand how we did things or who we were. You’re able to put it all together to tell our story.”

    — Erica Bennett & Deb Bennett, ORCA Golf

  • Move Forward Virtual Assistants

    BrandStory • Brand Coaching & Strategy

    “We felt so completely ‘seen’ by Michelle. She was able to pull elements of our life and brand story out of us that I didn't even know were there. It was like the best kind of therapy where I was able to see myself in a way that was new, and yet completely familiar. What’s most unique and appreciated is that the outcomes of our work together remain relevant, valuable, and useful in helping us to make brand and marketing decisions even years later because she pulled out the most authentic parts of us to build our brand story so it doesn't expire. We have an endless source for creating great marketing content.”

    — Meredith Eaton, Co-Founder Sparent & Move Forward Virtual Assistants

  • The Design Powers Team are seated together and confidently smiling into the camera

    Design Powers Agency

    “Design Powers worked with Michelle for our website re-brand written content. As brand and website designers, writing doesn't always come easily, especially when you're too close to your own brand—so we teamed up with Michelle for this project...and could not be happier!

    Michelle wrote our BrandViz and Brand Story that truly aligns with our values and where our company is headed. Our website copywriting and overall brand messaging is crystal clear and authentic. She seriously helped us tell our story online so we can show up clearly, consistently and irresistibly.

    If you're a visionary who needs BS-free marketing, Michelle strategizes and writes compelling content that converts. Book a call with her, amplify your voice and grow your business!”

    — Evelyn Powers, Founder & CEO Design Powers

  • Seo Kelleher

    BrandStory • SheBang • Coaching

    “Michelle listens deeply. She helped me write MY story that's authentic from my heart, not what people told me it "should" be. She worked with me to ensure that my brand story reflected my interpretation and tone.

    Working together feels authentic and magical - whether she's doing my copywriting and content or if we're co-facilitating workshops to help entrepreneurs evolve.”

    — Seo Kelleher, Shaman, Coach & Author

  • Riverstone

    BrandViz • BrandStory

    “I must say I am absolutely THRILLED with this. *tears* Words cannot express how much my heart needed this. YOU are a Rockstar woman!"

    — Amanda Wheeler, Riverstone CEO and Owner

    “Thank you so much for giving us another jump start - not only in being a part, but actually listening and championing Riverstone's efforts. You are a gem!”

    — Linzy George, Chief Brand Officer

  • Jennifer, a red-headed white woman, is seated at her desk and is smiling at the camera

    Sparent Agency

    BrandStory • Brand Coaching & Strategy

    “I love how Michelle has this uncanny ability to provide a mirror into ourselves, but also a magnifying glass that enlarges the power of our message and allows everyone to see the most unique and impactful qualities of our brand that have been undervalued, understated, or underappreciated. We now have an amazing brand story that provides an evergreen foundation for all of our marketing efforts and business decisions. Michelle is magical! Be prepared to fall under her marketing spell and do things differently from now on!”

    — Jennifer Crawford, Co-Founder Sparent & Move Forward Virtual Assistants

  • Vickie is looking at the camera with a determined smile.

    Institute for Deliberate Practice

    BrandStory • Brand Coaching & Strategy

    “ROCKSTAR!! That's the one word I use to describe Michelle. I have had the opportunity to work with her in the corporate environment as well as in her role as brand coach extraordinaire!! I continue to be wowed by her talent.

    She has an incredible energy and ability to capture your intention and story in an amazing way and then turn it into meaningful messaging and marketing communications. I have been working with her for a while on my new venture and already have such clarity and focus on who I am and how I believe I can show up to help others.

    I would 100% recommend working with Michelle if you are looking for "just the right words" to help you move forward and upward in your brand identity.”

    — Vickie Mudra, Founder & CEO Institute for Deliberate Practice

  • Alejandra Amegin

    BrandViz • Brand Discovery (naming, values, vision, strategic plan)

    “I'm speechless right now in the best way ever. I need a moment and some Prosecco, I fucking LOVE you!!!”

    — Alejandra Amegin, Vive Tu Vida

  • The Intention Academy

    BrandViz • BrandStory

    “You are pure magic. I was already crying in the first sentence of my brand story. I have written a bio over fifteen times and have never been able to articulate my identity the way that you did. Thank you, thank you, thank you! I feel like I know my business better. I feel more clear about who I am and what I actually do now! I am so happy right now I cannot even tell you.”

    — MeLissa Gayle Searles, The Intention Academy

  • Erricka, a Black woman, looks confidently into the camera and smiles

    Paradyme Consulting

    BrandViz • BrandStory • Coaching & Strategy

    “The idea of knowing what to post and when to post help as many people as possible find my business seemed so daunting to me this time last year. That's when I was focused more on being perfect at it, than being ME. With Michelle Mercurio's support I started where I was and did what I could, and learned so much from her coaching and recommendations. Now, I feel so clear, and so confident being me while I'm developing and putting out content.”

    — Erricka Bailey, Founder & CEO Paradyme Consulting

  • Amber is thoughtfully gazing at the camera with her hands under her chin.

    To Be Coaching + Consulting

    BrandViz • BrandStory • Coaching & Strategy

    "Michelle helped me find my 'to be.' Literally. I had a vision of what I wanted my company to be, but didn't have the proper skills to voice it and showcase my story. Michelle has done that for me in a manner that I love, that is truthful, honest, and real. She made my 'to be' become a reality."

    — Amber Tichenor, To Be Coaching & Consulting

  • Carla White is standing and smiling at the camera wearing a pin stripe shirt.

    Carla White, Humorist & Coach

    BrandStory • Brand Coaching & Strategy

    “I started off thinking I needed help with updating my website and social media presence – you know a refreshed logo – better messaging…and you held space for me to step in and become my brand! It was so much more than the online identity. You didn’t just step in and tell me what to say, fit me in to some template or blueprint. You listened, you went through my existing assets and you encouraged and you guided me to truly see in myself what you were seeing. You held space for me to OWN the brand of me :-)

    You helped me be more me so I can now do all this “bliss” that I’m creating now!

    From the moment I met Michelle, I sensed the connection of a kindred spirit so choosing her to help me clarify and embody my brand was an easy decision. Working with you has solidified my authentic confidence in myself to turn my message into a movement.”

    — Carla White

An essential place to be you is in your copy.