Clear, Consistent, & Confident Marketing

Marketing doesn't have to feel hard.

You don’t run your business to appease an algorithm, so why are you marketing that way?

Sure, maybe you’re already really good about NOT just listing your services and products for sale. Maybe you even enjoy doing some of your marketing: emails, newsletters, social media, and more!

But deep down you know that you could be writing better communications that are relevant, authentic, and actionable.

Ready for more ease, joy, and connections in your marketing?

Read on…

12 Weeks to Clear, Consistent, Confident (& Authentic) Marketing

Storytelling & strategy that’s actionable and actually works…

One on One Support

We’ll kick-off with a 1:1 session to map your 2024 business goals and marketing plan for CLARITY on what we’ll tackle together. Then, throughout the 12 weeks, you’ll have access to 2 more 1:1 check-ins for individual support!

Online & Onsite Group

You’ll be a part of an immersive community of inspiring business owners meeting weekly for 12 weeks (6 online, 6 in-person) to set up your brand marketing systems and strategies for success and to get CONSISTENT.

Marketing Mastery & More

We’ll tackle topics such as compelling & converting storytelling, content generation, social media planning, email strategies, and executing your marketing plan. Expect “hot seat” coaching, guided discussions, and time for Q&A, workshopping, & instant feedback.

This group is not a “course.”

and it’s not tips, tricks, or tactics that are tired and trite…

It’s a 12-week immersive community of inspiring business owners with actionable support and insights from me to set up your brand marketing content, stories, and strategies for success.

Hi. I’m Michelle Mercurio.

I’ m hosting Clear, Consistent, Confident Marketing because so many of the visionaries I help make their marketing harder than it needs to be. They want to tell authentic, converting stories — and have a consistent, aligned strategy — to fuel business success with more ease.

Check out more about my mission here, and see some of the humans whose businesses I’ve launched & relaunched with brand storytelling and strategy here. Read on for what we’ll be doing in this group…

What’s Included?

Starts February 2024

Venue: Lavender Hill & Online

Early Bird $1600 thru 1/19;

$1900 after Early Bird

  • Personal Support: 1:1 session to map your 2024 business goals and marketing plan for CLARITY, plus two 1:1 check-ins you can schedule during our 12 weeks

  • Weekly Group Meetings (6 in person, 6 online) with focused coaching and discussions to help you get consistent and master your marketing in each session.

  • Guidance on how to use your values & authentic stories more easily in your messaging.

  • Support to build a true-to-you marketing & social media plan instead of an out-of-the-box one that doesn't fit your business & life.

  • Weekly support to BE CONSISTENT & apply the STORY structure that helps captivate and convert potential clients.

  • Weekly focus on topics like finding your authentic marketing strategies, content generation, social media planning, email & list building, executing your marketing plan, and more.

  • Weekly “hot seat” coaching with time for Q&A, workshopping, & instant feedback.

  • Group support & accountability with inspiring founders and business owners.

  • Recorded access to meetings in case you miss one

  • Exclusive offers & discounts for my writing and strategy services for all of 2024

  • Other treats and surprises as we work together over the 12 weeks!

Have Questions? Get the Full Story

  • If you’re running a business or in charge of marketing for one that values authentic connection, this could be for you.

    I’m seeking a small, aligned group of business owners who are looking to show up in their marketing more confidently, clearly, consistently, and authentically so they can spend less time marketing and more time doing the magic that they do.

    Not quite sure? Book a call with me. I don’t hard sell and am only looking for people who are aligned for this group.

  • The application process is for both of us to determine if this group is right for you at your stage of business.

    It gives us both a chance to understand the goals and outcomes, and if there is alignment.

    Click any registration button on the screen and fill out the brief questionnaire. I’ll reach out within a few days with next steps which will be a call, an email, or simply a welcome message and payment link! You’ll always have an opportunity to talk with me before you commit.

  • I didn’t bury the lede here… more clarity, consistency, confidence, and authenticity in your marketing.

    But really, my goal is to help you establish REPEATABLE marketing habits that feel aligned with you so you can integrate them more easily into your business and life.

    It’s why we’ll start with a 1:1 kick-off to establish your true-to-you goals and style and then spend 12 weeks working on your plan to implement it so that marketing becomes easier, in-flow, and ingrained.

    I want you to spend more time working in your magic, and less time marketing it. That’s the ultimate goal.

  • During our first 1 hour meeting, we’ll discuss your business goals and do a high-level map of your marketing to achieve your goals for 2024. We’ll discuss concerns and challenges and walk away with a clear plan for how to focus the next 12 weeks of our time together. This exercise is so helpful because it’s REPEATABLE and then can be integrated throughout your year to help you set successful marketing systems going forward! Best of all, we’ll spend 12 weeks together implementing it so it becomes a HABIT and you can confidently move forward.

    Our other 1:1 meetings will be short check-ins that you schedule using my calender link during our 12 weeks together. Perfect for challenges and strategic coaching along the way.

  • I can’t tell you what we’ll do minute by minute because part of the magic of the group is that it unfolds to everyone’s benefit.

    But, here’s the loose structure: We’ll kick-off each group session in a rapid-fire round-robin style with something we’ve accomplished, something we want to accomplish, and voice any questions to address in the session.

    I’ll then introduce our key concept of the week (which will help in one of our key areas: clarity, consistency, confidence, or authenticity in marketing) and we’ll have a brief discussion on how to apply it to your focus for the week and to your business as a whole.

    Then, we’ll workshop what we want to get done in our marketing this week. As we workshop, we’ll have time for Q&A and short hot-seats where I can give specific feedback to individual questions.

    We’ll wrap with our “to-do” list and our commitments to finish for the week so we’ll know our next steps.

    Plus, we’ll have snacks & camaraderie time at all of our in-person meetings!

  • Our kick-off session together will be held on Zoom and recorded for your use.

    Our group sessions will be both in-person and online, alternating every other meeting.

    In-person workshops will be held at Lavender Hill 1705 Commonwealth Ave, Richmond, VA 23230.

    Virtual workshops will be held on Zoom.

  • The format for this 12-week group is to be hybrid - 6 online & 6 in-person sessions in Richmond, VA. If you can’t attend in person, you have 2 options:

    1. Book a call with me to discuss joining virtually. It’s not right for everyone, but it may be right for you.

    2. Stay tuned…this exact format will likely be offered again as an online-only option.

  • Then we’ll tackle it! I’ve run groups where participants discover that they are ready for a rebrand and want to rebuild their content foundations, or they want a full brand guide to help them understand their values and how to voice them, or they need to deepen and broaden their content to reflect who they are now and the transformations they truly foster, or they need a more connective strategy, or want me to write their email series… and you may discover that you want more help, too!

    Everyone who is part of this program will receive 10% off my other services — from brand visualization to content writing to individual coaching.

  • Enrollment is open from now until the end of January. Once you’re in, I’ll schedule your first 1:1 between January 15th & February 1! Then, as a group, we’ll set our weekly meeting dates based on Doodle Poll results so we can accommodate all participants.

    As you’re investing in yourself and your business, I ask for you to be open and committed to scheduling and attending all 12 weeks of sessions!

Take A Look!

please read all the deets:

  1. Join from now until February 1. Once you’re in, I’ll schedule your first 1:1 between January 15th & February 1.

  2. As a group, we’ll set our weekly meeting dates so we can accommodate everyone!

    You’re investing in yourself and your business, so be open & committed to prioritizing all sessions!

  3. You may request a refund (minus $100) before January 15th. No refunds after 1/15.

  4. I will not be creating your content, but am here to support it!

What Working With Michelle Is Like…

  • The ah-ha moments, self-awareness, depth the conversations gave me the desire to engage in more learning environments with ambitious people who share a desire to learn and grow.

    Allison Smith-Mackey, Owner of Pop of Confetti

  • We felt so completely "seen" by Michelle. She was able to pull elements of our life out of us that I didn't even know were there. It was like the best kind of therapy where I was able to see myself in a way that was new, and yet completely familiar. Perhaps most unique and appreciated is that the outcomes of our work together remain relevant, valuable and useful in helping us to make brand and marketing decisions even years later - probably because she pulled out the most authentic parts of us to build our stories so they don't expire.

    Meredith Eaton, Move Forward Virtual Assistants

  • Collaborating with you is easy. You are detailed and resourceful in your preparation, delivery, and follow up. Your vibes come off friendly and warm while simultaneously greatly informed by a wide variety of experiences that help clients like me find specific, actionable solutions.

    Erin Hill, The Agile Educator

There Are Only 10 Seats Available

This application doesn’t commit you to joining, nor is it a guarantee that this group will be a fit for you. No pressure, no “sales” on my end… ever. If you’re curious at all, fill out the form above and we’ll chat. Questions? Put them in the form!

Be More You in Your Marketing.

Make it clear, consistent, confident, authentic & actionable!

If you’ve wanted to work with me in the past but your budget didn’t allow for a full brand story and strategy, this is a great opportunity to get my insights and guidance for authentic marketing success.

I’m excited to work with you!